Building a Brand People Remember

Virgin StartUp hosts a sold-out in-person afternoon of talks and networking on building memorable, culturally relevant brands, marking National Mentoring Day.

Virgin StartUp marks National Mentoring Day with an interactive afternoon at its London HQ exploring how to build standout, culturally relevant brands. Sam Kelly, Virgin's Chief Experience Officer, opens with the Virgin story, followed by Georgie Coleridge Cole, founder of SHEERLUXE, and Steve Hewitt, former Gymshark CEO, discussing how brands connect and endure. After a light lunch, Alexei Hamblin, Creative Director at Slazenger, talks about reinventing a heritage brand, before a closing networking session for founders. The event runs four and a half hours and is for ages 18 and over.