Smarter by Design: AI and the Future of Media Planning

A free morning event for advertising and media professionals on AI adoption in media planning, with IAB research, a panel, an OpenAI demo and breakout groups.

TWIPN North hosts a morning event on AI adoption in media planning, opening with IAB research on usage and its policy work with Government. A panel of agency AI leads, media specialists and creative practitioners discusses driving adoption within businesses, followed by Michelle McKelvey of OpenAI sharing her career journey and a live demo of how OpenAI supports media planning with Codex. The session closes with small breakout groups, with refreshments and networking before and after; it is aimed at planning and buying agency professionals, media owners, publishers and adtech partners across the North.