The M Word! Introduction to Marketing

A friendly two-hour workshop introducing marketing basics, from understanding your brand and audience to messaging and simple promotional tools.

Iridescent Ideas CIC hosts this lively, interactive session as part of the SHE - Supporting Her Enterprise collection. Led by Jo, it covers the essentials of marketing: understanding your brand, defining your audience, working out who your customers are and where to find them. Participants explore messaging, try simple tools for sharing their story, and take part in activities that turn theory into practice. The two-hour session is aimed at women in business, with free support for those registered on the SHE Plymouth Programme.