Marketing is Everywhere

A campus event where students explore consumer psychology, branding and marketing strategy through a live client-style agency challenge and campaign pitch.

Students step into the world of marketing, learning what drives people to choose one brand over another. The session introduces the psychology of consumer behaviour, the power of branding and the strategy behind marketing communications. Working in agency teams, participants develop a brand concept, identify target audiences and pitch a campaign in a live client-style challenge. The event runs from 9.30am to 2.00pm at Teesside University's Middlesbrough Campus, with booking required.