Advertising on Facebook - In Person Workshop

A hands-on in-person workshop teaching the fundamentals of Facebook and Meta advertising, from strategy and targeting to campaign creation.

This six-hour workshop by 43 Academy covers the fundamentals of advertising on Meta platforms. Across three modules, participants explore when Facebook advertising is effective, learn key metrics such as CPA, CPM and ROAS, examine targeting options and campaign objectives, and get practical experience structuring campaigns in Meta Business Suite. Learners leave able to create a basic campaign, plan testing and optimisation, and evaluate performance.