Building an SEO Strategy - In Person Workshop

A one-day in-person workshop by 43 Academy teaching the fundamentals of SEO and how to build a basic SEO strategy for your business.

This six-hour workshop gives learners the fundamental knowledge of search engine optimisation and helps them put a basic SEO strategy in place for their business. It covers three modules: an introduction to SEO including on-page, off-page and technical SEO and how Google ranks websites; keyword research covering search intent and research tools; and SEO strategy, including competitor analysis, Google's EEAT principles and prioritising activities for impact. Learners will leave able to create a basic SEO roadmap, conduct beginner-level keyword research and evaluate and adjust their strategy's performance.