Find Your C.U.R.E - The 4 Reasons People Buy from Businesses

A 60-minute Sales Club session with Sales Geek's Mark Hargreaves exploring the four reasons customers buy, for business owners and sales leaders.

Connect Yorkshire hosts this Sales Club session with Mark Hargreaves of Sales Geek Yorkshire, examining why customers really buy from a business. The session argues there are only four reasons anyone buys and helps attendees identify which applies to them, using well-known brands before applying the C.U.R.E. workbook to their own business against three competitors. It runs 09:30 for 10:00 until 11:30 and is aimed at business owners, sales leaders and anyone who must explain their value to buyers. It forms part of a series, and people working in the professional service sector are excluded from attending.