Prospecting for Gold! How Customers Buy and Where to Focus Your Time

A practical Salisbury Chamber workshop with Carole Stevenson of Cybèle on how clients buy and how to focus prospecting time.

Salisbury District Chamber of Commerce & Industry hosts a 90-minute workshop (registration and networking from 8.30am, session from 9am) led by Carole Stevenson, founder of Cybèle. It explores the difference between an organisation's sales cycle and the client's buying process, then applies the Gold Panning model to segment customers into Gold, Silver, Bronze and Water by opportunity and relationship strength. The discussion-based session uses attendees' own client examples and aims to leave participants with one practical action for moving an opportunity forward.