The Shortlist - Account Based Marketing for B2B SaaS Manchester Meetup

A free Manchester meetup on account-based marketing for B2B SaaS, with a talk on getting marketing data AI-ready, small-table discussions and networking.

The Shortlist, Manchester's monthly account-based marketing meetup, joins forces with Silicon Mingle for a session on preparing marketing data for AI. Jonathan Catton, Head of Data & Insights at agency Hallam, gives a talk and Q&A on how his team consolidated their marketing numbers, covering data warehouses, BigQuery and MCP connectors. The session continues with small hosted tables working through attendees' own questions, then open networking hosted by Silicon Mingle. No technical background is needed and attendees receive written notes afterwards.