Marketing Workshop: Social Media, Email & Content for Service Businesses

A practical half-day workshop for service businesses covering social media, email marketing and content planning, with lunch provided.

This hands-on half-day workshop is aimed at people responsible for marketing in service businesses. It begins with the three foundations of effective marketing — what you offer, who you are reaching and how to communicate consistently — before moving on to practical techniques for social media content, email marketing, content planning and repurposing, case studies and testimonials, and organising marketing activity. Attendees receive examples, frameworks and a take-away marketing workbook with checklists, templates and worksheets. Lunch and refreshments are included in the five-and-a-half-hour session.