Café Scientifique: Metaphors in Health Communication

Professor Elena Semino discusses metaphors in health communication, including cancer as a battle and vaccines as seat belts.

Professor Elena Semino leads a discussion about metaphors in communication about health and fitness, focusing on the title’s comparisons of cancer as a battle and vaccines as seat belts. Meetings take place at Brampton Community Centre and simultaneously via Zoom. Doors open at 7pm for a 7.30pm start; the expected finish is around 9.30pm.