Lessons from a Journalist: How to Secure Media Coverage - Cheltenham

A workshop with national journalist Suzanne Bearne on crafting pitches and securing press coverage, at The Wheelhouse in Cheltenham.

National journalist Suzanne Bearne, who writes for the Guardian, the Observer and the BBC and produces BBC radio programmes, leads this interactive workshop on securing media coverage. Drawing on nearly 20 years across trade, national and consumer titles in print, online and radio, she explains what journalists look for in a story, how to write press releases that catch attention, how to use digital platforms, and how to build relationships with in-house and freelance journalists. The session features case studies and is aimed at PR and marketing professionals and business owners, who leave with a document of tips and successful pitches.