Visit Japan! Marketing Strategy Competition 2026 – A Wealth of Hidden Charms

The finals of a marketing strategy competition between LBS, Oxford Saïd and Cambridge Judge teams, open to public audience members.

Seven finalist teams from LBS, Oxford Saïd and Cambridge Judge present their marketing strategy ideas for Japan tourism to a judging panel of an All Nippon Airways Group executive and two faculty members. The public can attend as audience members to watch the final presentations. The competition's winning prize is a trip to Japan.